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Potentia

Community Impact

When investment
is made,
it multiplies.

A Potentia park is never one building and one employer. It's years of construction, a permanent tax base, and thousands of paychecks spent at local businesses.

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The multiplier effect

A single dollar of investment doesn't stop where it lands.

Economists measure how far an investment travels in terms of the jobs it creates directly, the jobs provided by suppliers, and the jobs that emerge when workers spend their wages locally. Few sectors travel further than those that a Potentia park is designed for.

$2.74

added to the economy for every $1 of manufacturing output

The highest multiplier of any major sector. The impact compounds well beyond the facility itself.

10 of 15

of the industries with the largest job multipliers are in manufacturing

A single plant job supports several more across the surrounding region.

Sources: National Association of Manufacturers; Economic Policy Institute employment-multiplier research. Figures are economy-wide averages, not site-specific projections.

The investment Direct Indirect Induced

How it works

The ripple through a community.

When a major investment enters a community, its effects spread outward in three waves, each reaching further than the last.

  1. 01Direct impact. Jobs created at the source — construction workers who build it, and the operators who run it day to day.
  2. 02Indirect impact. The supply chain it sets in motion — local contractors, fabricators, and service firms whose businesses grow because the park needs them.
  3. 03Induced impact. The lasting lift to the broader community — the restaurants, shops, clinics, and households sustained by the wages those jobs generate.
When real investment shows up in a community that hasn't seen it, the roads improve, the schools get better, opportunities open up, and families start seeing a future they can build on.

Ilich Vahimi · Chief Commercial Officer, Potentia

In real numbers

What it looks like at Heartland.

Our first announced park, in Sullivan County, Indiana, puts the multiplier effect into practice.

$65B

Total investment Heartland is expected to drive by 2030

2,750

Construction jobs during the multi-year build-out

500+

Permanent local jobs, above the regional average wage

$54M+

Committed to Sullivan County in direct payments and contributions

$0

Tax abatements sought — full assessed value funds local services

15 acres

Donated to the county for a new fire station

Source: Potentia announcements for Heartland Industrial Park. Forward-looking figures are projections.

What comes to the park

A balanced mix of industries.

Each park is master‑planned for a mix of industries — manufacturing, logistics, technology, agriculture, energy, and digital infrastructure — so the local economy is never dependent on a single employer or a single economic cycle.

That diversification matters for three reasons.

01

A broader tax base.

Different industries carry different kinds of assessed value, from capital‑intensive builds like cold storage and data centers to long‑duration assets like substations and heavy industrial plants. Together they create a tax base that is deep and resilient.

02

A wider range of jobs.

A diversified park creates roles across skilled trades, operations, logistics, engineering, and agriculture, at different wage levels and with different career pathways, so more residents can find work close to home.

03

A more stable local economy.

When a park hosts multiple industries, a downturn in one sector does not ripple through the whole community. The other tenants keep operating, paying taxes, and employing people.

The town and the park grow together, or they grow against each other. We build for the first one.

What the town keeps

The benefits that stay.

Tax base

Revenue that funds the community from Day 1.

A multi-tenant park builds the local tax assessment across decades. At Heartland, Potentia sought no tax abatements, so the full assessed value flows to schools, roads, and public safety from the start.

Careers

Long-term jobs with room to advance.

The operators at a Potentia park bring durable, full-time employment with competitive wages and real pathways to move up. People can build a career and a future close to home.

Thoughtful land use

Designed for how you live.

Lighting, noise, traffic, water, and view corridors are planned around what your community looks and sounds like in the evening. The result is a park you can live alongside.

Disclosure

You hear it from us first.

We share what we're planning with the people who live near it before anyone else. The first time you hear about a park should never be the night of the vote.

For civic leaders

If you serve the community.

Counties, townships, economic development authorities, and school districts are among our first calls, not our last. If you want to understand what a Potentia park would mean for your jurisdiction, we welcome that conversation.

Reach the team directly at info@potentia.inc.

A master-planned industrial park set into the surrounding landscape

Connect

Questions about what a Potentia park means for your community?

We welcome conversations with civic leaders, residents, and local officials at any stage.